The contemporary women’s clothing brand has unveiled an empowering new line with the supermodel at the forefront

August 9, 2019

BCBGMAXAZRIA just released an elegantly eye-catching Fall 2019 campaign, and its starring face is none other than Adriana Lima. The 30th-anniversary collection emphasizes the brand’s stylistic flair and self-expression, and a commitment to empowering creative women both in front of the camera and behind it is evident through the new promotion. Stylist Rachael Wang and photographer Zoey Grossman joined forces to celebrate 30 years of BCBG’s evolving silhouettes and romantic styling with supermodel and philanthropist Lima as their ambassador, resulting in compelling imagery that displays the collaboration of strong female talents. 

BCBG’s creative process starts and ends with an ideal vision of a woman that inspires the cultivation of each piece. The campaign’s slogan, “Be Your Own Muse,” embodies this ideology, celebrating the designs, textiles, and detailed modern silhouettes that define the BCBG woman. Distinctive cuts, bright colors, edgy prints, and playful juxtapositions offer an expansive creative palette, meaning there’s something for every wearer to express their identity and truly be their own muse.

“Having Adriana as the face of this season’s campaign and bringing on such talented women as Rachael and Zoey further spreads our message of support for fearless, courageous women,” said Diane Bekhor, BCBG Group’s Senior Vice President. “I have long followed Adriana’s career and we are thrilled to have her return for this campaign during our 30th anniversary.” 

Tangible in the “Be Your Own Muse” campaign is a powerful energy that encourages customers to channel their inner strength and beauty into their own personal endeavors. To be your own muse requires self-reflection and an understanding of oneself on a level much deeper than the surface–something that BCBG hopes to empower young women to strive for with this collection. Ultimately, it’s all about owning who you are and unapologetically sharing your point of view with confidence, poise, and of course, style.  

The Fall/Winter collection will be available in stores and online early this month.

View full article on L’Officiel.

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