CENTRIC BRANDS ACQUIRES TASTE BEAUTY
JANUARY 11, 2021
Centric Brands has now acquired Taste Beauty, a manufacturer and marketer of children’s and adult beauty and personal care. Their product offerings fall under their owned brands Taste, Defendr+, as well as numerous iconic licensed brands through license agreements with Disney, Nickelodeon, Netflix, Mattel, MGA, Hasbro, Nestle, Pepsi and others. The acquisition augments Centric Brand’s Kids and Licensed Entertainment portfolio.
Jason Rabin, Chief Executive Officer of Centric Brands, is thrilled to welcome Taste Beauty and its team into the Centric Brands family.
“This acquisition allows us to tap into an entrepreneurial, innovative and proven leadership team that combined with our existing Beauty Division creates the market authority resource in this category. It also further strengthens our bath and beauty product offering while expanding our Entertainment Licensing platform into complementary categories and properties.”
Alex Fogelson, Co-Founder and CEO of Taste Beauty will now join Centric as President of Centric Brands’ Beauty division.
“We are incredibly excited to join forces with Centric Brands, leveraging their resources, platform and broad distribution to build on our growth strategy in the coming years. This partnership allows us to provide an even stronger value proposition to our key retail and licensing partners.”
The acquisition further deepens Centric Brand’s relationships with its licensors, vendors and retail partners as it grows Taste Beauty’s business along with its own Beauty division across all areas of design, manufacturing, marketing and distribution. Taste Beauty will be part of Centric Brands’ Entertainment Licensing Group and Alex will report to Janice Brown, President, Entertainment Licensing Group.