CENTRIC BRANDS ANNOUNCES EXPANSION OF IZOD PARTNERSHIP WITH AUTHENTIC BRANDS GROUP
A deeper partnership with the iconic brand aligns with Centric’s growth strategies
October 19, 2021
Centric Brands announced today an expansion of its Izod licensing agreement with Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, for new product categories including men’s sportswear, activewear, and golf apparel. In addition to Izod’s wholesale operations, the Company will also operate the e-commerce store www.izod.com. The new product categories complement Centric’s current portfolio of licensed Izod product categories in the kids and accessories divisions.
“We are pleased to continue our strong partnership with Authentic Brands Group. The addition of the Izod men’s collection complements our existing Izod business allowing us to offer customers a well-rounded offering of lifestyle product across several categories that will drive customer acquisition and loyalty for the brand,” said Jason Rabin, Chief Executive Officer of Centric Brands.
The Izod apparel division will be part of the Men’s and Women’s platform led by Suzy Biszantz, Men’s & Women’s Sportswear Group President, and Centric welcomes Geoff Barrett to the team to lead the Izod men’s business. Mr. Barrett brings a wealth of information, insight, and expertise, as well as prior history of working with the Izod brand which support its growth trajectory.
“This is an important expansion of our relationship with Centric Brands. Izod is an iconic brand with rich history and it will be a focused strategic initiative to continue to grow the Izod business,” said Jarrod Weber Group President Lifestyle, Chief Brand Officer.
The Izod collection is available at better department store retailers and on izod.com.