CENTRIC BRANDS ANNOUNCES GLOBAL LICENSING PARTNERSHIP WITH THE MESSI BRAND

Centric will launch adult and kid’s product through a breadth of lifestyle categories

June 17, 2024

NEW YORK – Centric Brands LLC (“Centric” or the “Company”) announced today an exclusive global licensing agreement with the Messi Brand to design, manufacture, and distribute an extensive range of Messi branded lifestyle products. Through this agreement, the Messi brand joins Centric Brands’ diverse portfolio of premiere industry-leading brands and leverages Centric’s unapparelled design, marketing, and operational expertise.

The product categories will offer a diverse range of styles that embody the iconic spirit and global appeal of Lionel Messi. The launch will feature a breadth of men’s, women’s, and kid’s categories, including apparel, outerwear, sleepwear/loungewear, underwear, hosiery, swim, accessories, seasonal items, linen and home textiles and stationery/party supplies.

“Widely regarded as one of the greatest soccer players of all time, we are thrilled to introduce the authentic Messi branded lifestyle products globally to the passionate fan across all ages, categories, and retailers,” said Jason Rabin, Chief Executive Officer, Centric Brands. “The continued rise in popularity of soccer across all ages and territories marks a significant opportunity for Centric to do what we do best and create outstanding products and experiences to continue to grow an already powerful brand.”

“I thank Centric Brands for the trust placed in making the Messi Brand grow globally in different lifestyle categories, I hope that it will be liked by people”, said Leo Messi

The first delivery under the partnership will launch in Summer 2024 across multiple retail partners.

Read the full press release, here.