CENTRIC INSIDER: FEATURING MICHELLE OCHS, CREATIVE DIRECTOR OF HERVÉ LÉGER

July 9, 2024

In our Centric Insider series, we feature what’s new and innovative across all our brands and divisions at Centric Brands, from new collections to exciting partnerships.

Michelle Ochs, Creative Director, Hérve Léger shares her inspiration behind the new Pre-Fall 2024 collection and her visions for the brand’s next chapter in the second edition of Centric Insider.

What makes the Hervé Léger bandage dress so iconic?

The Hervé Léger bandage dress is iconic because it perfectly encapsulates both structure and sensuality, creating a silhouette that celebrates the female form in an empowering way. When I was younger, I remember being captivated by how these dresses hugged every curve, making you feel confident and glamorous. The meticulous craftsmanship and distinctive bandage technique have made the dress synonymous with timeless elegance and boldness. It’s a piece that women often associate with significant, memorable moments in their lives.

Tell us about the pre-fall 2024 collection – what was the inspiration?

The Pre-Fall 2024 collection draws inspiration from the interplay between architecture and nature. I wanted to explore the juxtaposition of structured, almost geometric designs with organic, flowing elements. This collection features intricate cutouts, fluid draping, and our signature bandage detailing, but with a softer touch. The aim was to create pieces that are both powerful and serene, embodying the strength and grace of modern women.

Are there any new signature styles that the brand has been focusing on?

Yes, we’ve been expanding our offerings to include new signature styles that complement our heritage pieces. We’re focusing on versatile separates that maintain our brand’s sculptural aesthetic. This includes high-waisted skirts, tailored blazers, and knitwear that incorporate elements of the bandage technique mixed with jersey. These pieces are designed to be mixed and matched, providing our customers with a broader range of styling options while still embodying the essence of Hervé Léger.

Where do you see the future of the label heading next?

The future of Hervé Léger is all about evolving while staying true to our roots. My vision includes continuing to innovate with our signature bandage techniques while also exploring new fabrics. I want to infuse the brand with a sense of modern femininity that is both strong and soft. Looking ahead, Hervé Léger will be synonymous not just with iconic dresses but with a complete lifestyle brand that champions both style and substance.

With three collections under your belt, what advice would you have given your teenage self?

I would tell my teenage self to embrace every opportunity to learn and to not be afraid of taking risks. The journey in fashion is as much about experimentation and discovery as it is about design and aesthetics. Trust your instincts, stay curious, and don’t be afraid to infuse your personal touch into everything you create. Also, resilience is key – there will be challenges, but they are all part of the process that shapes you into a better designer and a stronger person.

How do you balance maintaining Hervé Léger’s brand identity with infusing your own creative vision?

Balancing Hervé Léger’s brand identity with my own vision involves respecting the legacy of structured, body-conscious designs while introducing fresh elements. I incorporate precise tailoring and bold shapes, adapting them to fit the brand’s sensual, feminine style. This creates a modern interpretation that honors Hervé Léger’s iconic heritage while infusing it with my own unique perspective.

How does Hervé Léger approach sustainability in design and production processes?

Hervé Léger is committed to sustainability by integrating eco-friendly practices into our design and production processes. We use recycled fabrics and precise cutting techniques to minimize waste. Additionally, we focus on creating high-quality, timeless pieces that encourage long-term wear, reducing the need for fast fashion. Our goal is to blend luxury with responsibility, ensuring our designs are beautiful and sustainable.