CREATORS FOR A CAUSE HONORS BREAST CANCER AWARENESS MONTH
October 12, 2022
Creators for a Cause is an internal product series that showcases the Company’s pride of creation culture and highlights the incredible design talents of our colleagues. Creators within Centric Brands design limited edition products available for purchase exclusively by Centric colleagues. 100% of the proceeds are donated to a non-profit chosen by the designer each month.
In honor of Breast Cancer Awareness Month, we are excited to share our next Creators for a Cause product – The Breast Cancer Awareness Bandana and Socks, created by Jayme Massie, Senior Technical Designer 3D Operations, Digital Design and Development, Sarah Bischoff, Technical Designer (Apparel) 3D Operations, and Melissa Hutton, Manager, Analyst 3D Design Operations, Digital Design and Development.
All proceeds of the bandana and socks will be donated to the Breast Cancer Research Foundation and Carolina Breast Friends, organizations that are dedicated to preventing and finding a cure for breast cancer through advancements in medical research and who provide support the breast cancer community.
We interviewed creators of this month’s product to learn more about the inspiration behind the bandana and socks.
What was the group’s inspiration behind the design of the two products?
The inspiration for the square scarf print was a classic bandana print – I thought it would be cool to incorporate the awareness ribbon into the paisley motif. From a distance the scarf looks like an ordinary bandana but up close you see that there is more to it.
The bandana has been worn throughout history – it is a practical accessory with many uses but it has also come to represent moments of cultural significance through rebellion and unity.
In this instance we hope to signify unity with the bandana design and support those around us who are dealing with the effects of Breast cancer.
The inspiration for the sock was to be a comfy and cozy unisex item that can be worn by everyone. The pop of pink colors in the ribbon represent breast cancer awareness and the inspirational words hope, faith, and love stand out as words of encouragement for anyone facing breast cancer. I picture large crowds of people doing their community breast cancer walks and marathons donning these socks in October when the weather is a little chilly!
What does supporting causes mean to the group?
Our group may be small but we all have been affected by cancer in some way. We felt very strongly that we wanted our designs to be wearable for everyone in many different ways and practical for those going through chemo treatment as many of us has seen a loved one through the process.
Why did you pick the organizations you did to benefit from the items and what does supporting the two organizations mean to the group?
We understand the importance of donating to research so half of our donations will be going to BCRF. Our group specifically wanted to see the proceeds benefit those who are currently dealing with the effects of breast cancer. We purposefully selected the square scarf design so that it could be worn in many different ways – specifically for those who are recovering from chemo treatments and need to protect their scalp.
The local organization we chose is Carolina Breast Friends. They offer a place called the Pink House which is a unique center for breast cancer survivors. This stood out to the team as a great benefit to have when dealing with a life changing event.
We wanted to be sure that the proceeds would go to those in recover and seeking support from a group where they could find common ground with other’s they could relate to.
