With a brand new creative consultant at the helm, BCBGMAXAZRIA’S SS19 collection champions girls power.

April 16, 2019

BAZAAR cover star alumni Rosie Huntington-Whiteley has rung in BCBGMAXAZRIA’s 30th anniversary with the launch of its spring-summer 2019 campaign. Three powerhouse creators of culture take control of the camera’s gaze in their “Modern Goddess” campaign featuring the English rose supermodel, styled by the brand’s new Creative Consultant Kate Young and photographed by Zoey Grossman.

This season’s celebration of feminine creativity manifests itself in sculptural details, modern shapes and the return of our favourite ‘goddess’ dress. Versatile yet sophisticated, the collection of classic silhouettes is modernized to adhere to the style and tastes of the contemporary woman.

Look out for strong power-suits, sleek Grecian column dresses, loose knits and knife-pleated skirts in muted colour tones, ranging from blues to earth tones, with a dash of tropical prints, are the core styles within the collection.

Fully embracing BCBGMAXAZRIA and its heritage, Kate Young is undeniably forging a new path for the brand, spreading the message of powerful women everywhere. It’s a delight to see.

Rosie Huntington-Whiteley said, “The BCBGMAXAZRIA Spring/Summer 2019 campaign was about relaying the message of fearless femininity that is woven throughout this collection. It was an honour to work alongside two women who I admire, Zoey Grossman and Kate Young. Working with them further amplified the message of this collection.”

View full article on Harper’s Bazaar Arabia.