JUICY COUTURE EXPANDS BEAUTY OFFERINGS WITH CENTRIC BRANDS PARTNERSHIP

New collection of cruelty-free Juicy Couture beauty and bath products to launch across U.S. and Canada

June 23, 2025

NEW YORK–(BUSINESS WIRE)–Juicy Couture is expanding its footprint in the beauty category with a new line of cruelty-free hair, bath, nail and cosmetic products through a licensing partnership with Centric Brands (the “Company”) and Authentic Brands Group (Authentic), the owner of Juicy Couture. Through its beauty division, Centric will design, manufacture and distribute the product assortment.

“We are thrilled to join forces with Juicy Couture to expand the brand’s reach. Our shared passion for excellence and creativity will bring consumers a fresh and diverse selection of beauty and bath products that reflect the latest trends in the industry,” said Alex Fogelson, EVP, Division Head, Beauty, Centric Brands.

The launch builds on Juicy Couture’s longstanding connection to beauty and follows the brand’s continued success in fragrance, which has remained a consistent best seller in the global market for nearly two decades. With this new line, Juicy Couture introduces its bold, trendsetting vision to a new generation of beauty enthusiasts.

“Beauty has always been part of Juicy’s DNA,” said Christina Martin Pieper, EVP, Lifestyle at Authentic. “From the signature scents that defined an era to the glamorous, expressive world Juicy Couture created in fashion and beyond, adding beauty and bath to our strong fragrance business allows us to deliver a full lifestyle experience for our consumers. We’re proud to expand our longstanding partnership with Centric Brands, whose expertise and vision continue to help bring our brands to life in exciting new ways.”

The collection is available at select retailers and online in the US and Canada.

Read the full press release, here.