LANE BRYANT’S TREND-FORWARD PLUS SIZE WOMEN’S FASHION ARRIVES IN CANADA, EXCLUSIVELY AT WALMART

January 29, 2026

Centric Brands expands partnership with KnitWell Group to bring Lane Bryant to Walmart Canada

Plus-size shoppers in Canada can now shop Lane Bryant’s trend-forward assortment of womenswear exclusively at Walmart. This marks Lane Bryant’s first major retail expansion into Canada.

Walmart Canada’s Lane Bryant collection offers sizes 1X – 4X in stores and online, with select styles available in 5X and 6X (online only). Canadians can shop this collection online at Walmart.ca today, and in 320 stores across the country beginning February 1, with new styles arriving regularly.

Founded more than 120 years ago by Lena Himmelstein Bryant Malsin, Lane Bryant was built on the belief that women of all sizes deserved clothing designed specifically for them, creating styles that focused on fit, comfort and confidence. Today, Lane Bryant has become a beloved plus-size brand, earning the trust of generations of plus-size women.

This launch underscores Walmart Canada’s focus on expanding choice and improving fit within its size-inclusive offering, giving Canadian shoppers greater access to thoughtfully designed fashions at Walmart’s everyday low prices.

“We know the Canadian consumer has been looking for more choices in plus-size fashion,” said Mary Castilow, Brand President of Lane Bryant. “Lane Bryant has been the market leader in the U.S. for decades, and this collaboration with Walmart Canada represents an exciting opportunity to extend that leadership, bringing Canadian women affordable, stylish fashion designed specifically for them.” 

“Introducing Lane Bryant at Walmart Canada helps us bring our customers the stylish, better-fitting options in plus-size fashion they’ve been asking for,” said Molly Dobson, Vice President, Fashion, Walmart Canada. “We’re excited to bring this beloved brand to Walmart Canada. Our new Lane Bryant offering helps us close a gap in the market and strengthens our role as a retailer women can count on for stylish, trend-forward options at affordable prices.”

Lane Bryant arrives at Walmart Canada through Walmart’s collaboration with Centric Brands LLC. Centric Brands is working with KnitWell Group under a strategic licensing agreement to bring Lane Bryant, the leading plus‑size fashion brand in the U.S., to Walmart Canada.

“Lane Bryant is a brand that deeply resonates with consumers,” said Brent Unger, President, Lifestyle Division at Centric Brands. “We are proud to partner with KnitWell to bring Lane Bryant to Walmart Canada, where it will become a go-to plus size fashion destination for Canadian shoppers. This launch reflects our commitment to delivering inclusive, fashion-forward solutions at scale.” 

The Lane Bryant assortment at Walmart Canada, including tops and blouses, denim, dresses, activewear and wardrobe staples, features trend-right, wearable styles designed with fit and comfort in mind, all at everyday low prices.

Read the full press release here.