CENTRIC BRANDS ADDS TWO NEW MEMBERS TO THEIR LEADERSHIP TEAM

MAY 10, 2021

Centric Brands has announced the addition of two new roles at the company. Sid Keswani joins as President, and Ruth Hartman joins the Company’s Board of Directors.

Mr. Keswani joins from Pandora where he was most recently President, North America, transforming the brand and growing it to over $1B in sales. He brings 20+ years of experience across retail, grocery, and real estate industries. He previously served as CEO of Fiesta Mart, where he worked closely with the company’s owners to successfully transform and grow the business and as COO of Aspen Heights where he helped double the business through strategic initiatives. Sid spent 19 years at Target where he was responsible for the strategic direction and financial performance of a store network that generated $17 billion of sales. Mr. Keswani will focus on driving the Company’s best-in-class operations to support our growth initiatives.

Ms. Hartman is currently an adviser with Bain & Co. Previously she was President of Lord & Taylor where she oversaw digital, merchandising, stores, and marketing. Prior to that she was Chief Merchandising Officer of Le Tote, leading the rapid growth of the technology-enabled category leader in the everyday apparel and accessories rental space. Ms. Hartman has also previously held SVP/GMM roles at DSW Footwear and Macy’s. Ms. Hartman is also an Executive Committee Board Member for the Merola Opera program.