ASSOCIATE SPOTLIGHT SERIES: AN INTERVIEW WITH KEYVAN
May 11, 2026
In our Associate Spotlight series, we are highlighting associates across the company who are shaping our community and who embody our Life at Centric philosophy every day.
Meet Keyvan Nooryani, Retail Manager, Jennifer Fisher at Centric Brands LA office. In his interview, hear Keyvan’s story of steadfast commitment, operational excellence, and the art of building something lasting from the ground up.
A Connection from the Start
Keyvan’s relationship with Jennifer Fisher began before he ever set foot in the Beverly Hills store. Approached in mid-2019 for an Assistant Store Manager role to support the opening of the brand’s second retail location, he was drawn in not just by the opportunity but by the people behind it. His final interview was with Jennifer herself, a Zoom call she joined from her kitchen while preparing dinner for her family.
“That moment spoke volumes to me. Her authenticity, warmth, and ability to balance both her personal and professional worlds made a lasting impression, and I knew right away that this was a company I wanted to be part of.”
He came in already familiar with the brand through fashion publications, but it was that conversation, unhurried, warm, and real, that sealed the decision.
The energy of those opening weeks only reinforced it. Clients traveled specifically to experience the Beverly Hills store in person, and the enthusiasm they brought with them was immediately apparent. What struck Keyvan most was the depth of that connection, not just to the jewelry itself, but to Jennifer’s broader lifestyle and philosophy. It was a loyal, engaged community, present from day one.
Staying the Course
Over the next several years, Keyvan steadily took on greater responsibility within the store. Then, in early 2024, when Jennifer Fisher became part of Centric Brands, a period of transition followed, and much of the Beverly Hills team moved on to pursue other opportunities. Keyvan made the decision to stay.
He immediately assumed full ownership of store operations and rebuilt the team from the ground up. It was a defining chapter, one that tested his leadership and ultimately led to his promotion to Store Manager, a role he describes not as a planned destination, but as a natural outcome of his commitment to the brand and belief in Jennifer Fisher’s vision.
The Discipline of Operations
Keyvan’s approach to running a store is shaped, perhaps unexpectedly, by a background in fine automatic watches. It’s a world built on precision, structure, and the careful coordination of every moving part, the same mindset he brings to retail operations. For Keyvan, a well-run store isn’t just a backdrop for strong performance; it’s the foundation of it.
Since managing the Beverly Hills location, he has continued to refine internal processes and contribute to operational initiatives across the company. One early test of that operational thinking came when the store’s original location struggled with low foot traffic. Rather than waiting for walk-ins, the team shifted its focus entirely toward relationship-building, investing in the store’s clientele, personalized outreach, and targeted community engagement. Over time, that approach built a loyal client base and drove consistent activity through appointments, events, and product launches.
The People Who Shape the Work
Throughout his six-plus years with Jennifer Fisher, Keyvan points to Ana Abaunza, Director of Stores, as a constant and meaningful presence in his development. Her mentorship has extended well beyond professional guidance—she checks in on her team’s well-being and families with the kind of genuine care that leaves a lasting mark.
His own leadership has been shaped by a lesson he returns to often: that patience matters, and that everyone operates and learns at a different pace. It’s a perspective that has made him a more thoughtful manager and, he notes, has carried over into his personal relationships as well.
Built Together
Perhaps the clearest expression of what Keyvan values most came on January 13, when the team officially opened their new Beverly Hills location, completing setup and delivering a successful grand opening event despite final construction and permitting finishing just the day before. With support from both his local team and colleagues from New York City, they pulled it off.
It was, for Keyvan, a moment that captured something essential about the team he works with: their resilience, their willingness to show up for each other, and their shared investment in getting it right. In high-pressure moments like that one, he’s known for bringing calm and consistency, a steadiness he believes creates the conditions for better decisions and a more supported team around him.
