ROBERT GRAHAM LAUNCHES “CLUBHOUSE” GOLF COLLECTION
Golf agency, Gilly Group, to produce strategic support
July 14, 2021
New York, NY: Lifestyle apparel and accessories brand Robert Graham announced the launch of their newest collection, Robert Graham Clubhouse, allowing RG “Collectors”, (as RG customers are referenced), the opportunity to showcase their personal style on the golf course and around the clubhouse’s lifestyle activities. This new line includes built-in performance features like UV protection, moisture wicking, and breathable stretch.
“We have spent the past 20 years giving a voice to people around the globe who want to express themselves with style and confidence. The RG Clubhouse collection gives both current and new Collectors the opportunity to declare their style from course to clubhouse and represents yet another passion point where the brand can meet their needs,” said Andrew Berg, President of Robert Graham.
The RG Clubhouse collection recently launched on Robertgraham.us and in company-owned stores. The collection is also available at department stores and select private golf clubs and resorts including Troon Prive clubs, Whistling Straits/Destination Kohler, Turtle Creek Club, Hudson National Golf Club, The Bridges of Sante Fe, Maplewood Country Club, Barton Creek, and Edgewood Golf Club.
To assist in the launch and growth of the RG Clubhouse collection, Robert Graham has partnered with the golf marketing agency, Gilly Group and their golf-industry veteran CEO, Alyson Ramsey Johnson, to ensure that the brand is represented properly to this new segment while partnering with clubs, resorts, influencers/athletes and events.
Robert Graham is part of the Centric Brands portfolio. Centric Brands is a leading lifestyle collective that designs, sources, markets, and sells high-quality products in the kids, men’s and women’s apparel, accessories, beauty, and entertainment categories.
For more information on the Robert Graham Clubhouse collection and locations visit robertgraham.us or follow along on Instagram at @robertgrahamnyc #RGClubhouse and #RGGolf.
About Robert Graham Clubhouse
The Clubhouse collection was designed for both playing the course and leisure in the clubhouse, featuring performance polos, pants, shorts and vests that are lightweight and breathable. Since 2001, Robert Graham has captivated consumers with an aesthetic experience that transcends the ordinary. Like all Robert Graham, each piece in the Clubhouse collection is #WearableArt designed for the individual who exudes confidence and individuality. For more information about Robert Graham, please visit www.robertgraham.us.
About Centric Brands LLC.
Centric Brands LLC (the “Company”) is a leading lifestyle brand collective that designs, sources, markets, and sells high-quality products in the kids, men’s and women’s apparel, accessories, beauty, and entertainment categories. The Company’s portfolio includes licenses for more than 100 iconic brands, including Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and Under Armour® in the kid’s category; Joe’s Jeans®, Buffalo®, and Hervé Léger® in the men’s and women’s apparel category; Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, Kenneth Cole®, and Jessica Simpson® in the accessories category; and in the entertainment category, Disney®, Marvel®, Nickelodeon®, and Warner Brothers® among many others. The Company also owns and operates brands such as Zac Posen®, Hudson®, Robert Graham®, Avirex®, and Taste Beauty® and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster. The Company’s products are sold primarily in North America through leading mass-market retailers, specialty and department stores, and online. Centric Brands LLC has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building. The Company is headquartered in New York City, with U.S. offices in Los Angeles and Greensboro, and international offices in London, Toronto, and Montreal. For more information about Centric Brands, please visit www.centricbrands.com.